What is Hook?
A hook is the most memorable part of a song, the short phrase, melody or sound that catches the listener and stays in their head. It is often, but not always, the main line of the chorus.
Hooks can be lyrical, melodic, rhythmic or sonic: a repeated title line, a vocal chop, a synth riff or a distinctive drum pattern. Many songs have several, such as an intro riff, a pre-chorus line and the chorus itself.
Strong hooks tend to be short, repeated, rhythmically clear and easy to sing back. Placing the hook early and coming back to it often helps listeners remember it.
In streaming and short video, the hook is also what gets clipped and shared, so it often decides how a song spreads.
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