What is Sync Licensing?
Also called: synchronization licensing, sync
Sync licensing is licensing music to be used together with visual media, such as films, TV shows, ads, games and online videos. The fee is paid to the owners of both the composition and the recording.
A sync deal needs a synchronization license for the composition and a master use license for the recording. Independent artists who own both can approve a sync quickly, which music supervisors value.
Supervisors search by mood, tempo, genre and lyrical theme, so clear descriptions, accurate metadata and instrumental versions make a song much easier to place.
Sync can pay an upfront fee and lead to performance royalties when the production is broadcast.
Put it to work
Write a clear description of your song's mood, instruments and style for sync pitches.
Describe Song