What is Playlist Pitching?

Playlist pitching is submitting a song to playlist curators, at streaming services or independent ones, in the hope that they add it to a playlist.

Some streaming services let artists pitch an unreleased song to their editors through their artist dashboards. Pitching at least a week before release is recommended, so the song can also reach followers' new release playlists.

A strong pitch is short and specific: the genre and mood, what makes the song stand out, the story behind it and any promotion planned. Curators listen to a lot of music, so clarity helps.

Be wary of services that guarantee playlist placements for a fee; paying for placements can break platform rules and bring fake streams.

Put it to work

Get a playlist pitch cheat sheet for your song.

Playlist Pitch Cheat Sheet

Related terms

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