By SongTools.ai Editorial Team
An Electronic Press Kit is the professional standard for getting booked, covered, and taken seriously. Here's what yours needs to include.
An Electronic Press Kit (EPK) is a digital portfolio that contains everything a booker, music journalist, playlist curator, or label representative needs to evaluate and work with you as an artist. Think of it as your professional introduction — a curated presentation of who you are, what you sound like, and why you matter.
The EPK has replaced the physical press kit that record labels and publicists once mailed in envelopes. Today, an EPK is either a dedicated page on your website or a PDF that can be shared by email. Either format works; what matters is the quality and completeness of the content.
Artist Biography: A well-written, third-person biography in multiple lengths — a one-sentence tagline, a short version (150 words), and a full version (500+ words). The bio should cover your background, musical style, notable achievements, and what makes your work distinctive.
High-Resolution Photos: Professional, well-lit photographs at a minimum resolution of 300 DPI. Include both portrait and landscape formats. Press outlets and bookers need images that will reproduce clearly in print and online.
Music: Embedded or linked audio of your best two to three tracks. A SoundCloud or Spotify embed works well. Include the most commercially representative music, not necessarily your personal favourites.
Videos: If you have a music video, live performance video, or behind-the-scenes content, include it. Video is increasingly important for bookers evaluating live performance.
Notable Press Quotes: If you've been covered by music blogs, local press, or industry outlets, include the most impressive quotes with attribution.
Key Stats: Spotify monthly listeners, social media following, streaming numbers, any significant sync placements or licensing deals. Numbers provide credibility.
Contact Information: The email address for booking and press enquiries. If you have a manager or agent, include their contact details.
Technical Rider: For bookers specifically, include your technical requirements for live performance: PA specs, monitor requirements, backline needs, set length, stage setup.
SongTools.ai's EPK & Bio Builder generates professional artist biographies from basic input about your background, style, influences, and achievements. It produces content in multiple lengths, formatted in the correct third-person voice.
The AI handles the writing structure. You bring the specifics that make your story compelling and unique.
Your EPK should be treated as a living document that evolves with your career. Update it whenever you release new music, receive significant press, hit a new streaming milestone, or make changes to your live setup. An EPK that accurately reflects where you are right now is far more effective than one that reflects where you were eighteen months ago.
All the tools discussed in this article are available on SongTools.ai — free to explore.